Why Custom Labels for Handmade Items Matter: 6 Ways to Add Value to a Product

November 14 2023, by Cheryl Dorell, 11 min reading time

Standing out in today's crowded marketplace is more crucial than ever. Artisans need ways to add value to a product they've poured their heart and soul into – which is where the power of custom labeling comes into play. In this article, we'll share several proven and impactful ways you can add substantial value to your handmade creations – from original designs and quality materials to smart discounts and memorable branding – not to mention custom labels for handmade items.

Table of Contents

Importance of Original Designs
Quality Materials Matter
Discounts & Pricing Strategies

Crafting a Memorable Brand
Custom Labels in Branding
Labels That Help Sell

1. The Importance of Original Designs

For those who sell handmade items, one of the most compelling ways to distinguish your creations is through original designs. Unique design elements give your products a signature look and serve as a value-add that can justify higher pricing.

Grabbing the Spotlight

When a potential customer encounters your product, the first thing that grabs their attention is the design. Original designs serve as visual hooks, capturing the customer's eye and inviting them to learn more. This initial attraction can pave the way for further exploration, leading to a potential purchase.

Enhancing Emotional Value

The emotional connection a customer feels toward a product often determines whether they make a purchase. Unique designs can stir emotions, whether it's nostalgia, joy or a feeling of luxury. By crafting your products with original designs, you're offering an emotional experience that's vital when selling handmade items.

Designed By…You!

Once a shopper buys your product, how do they remember the name of the person who crafted their find? "Handmade by" labels are one way to remind your customers that you're the artisan behind the work of art they now own. When someone admires your handiwork, the personalized label is right there to tell them who created it.

2. Quality Materials Matter

Choosing the right materials for your handmade items is a significant factor in adding value to products. Quality materials provide durability and enhance the overall experience for the customer, making your handmade items more appealing and more likely to sell.

Durability Makes a Difference

High-quality materials withstand the test of time. Whether it's a handmade bag, a knitted scarf or a piece of custom jewelry, using top-notch materials ensures your products last longer. A long-lasting product satisfies the customer and builds your reputation for quality, which is indispensable when you're selling crafts and other handmade items.

A Better User Experience

Quality materials often feel better to the touch, are more comfortable to use, and offer superior functionality. For instance, a cutting board made of premium wood won't just look good; it will also be easier on the knife blades. In clothing items, natural fibers breathe better, making the garment more comfortable to wear. This heightened user experience can be decisive for consumers contemplating a purchase.

Sustainability as a Value Add-On

In an era where sustainability is more than a buzzword, using eco-friendly or recycled materials adds value to your products. Increasingly, people are willing to pay a premium for sustainably sourced or produced items. Including this information on personalized labels for handmade items further emphasizes the quality and thoughtfulness that goes into your creations.

Custom Labels Up the Perceived Value

Taking the time to create and affix a label that identifies you as the creator is one sure way of adding value to products. The fact that you're willing to add your name or logo to a product means you're proud of its quality and believe your handcrafted item will be enjoyed for many years to come.

3. Discounts and Pricing Strategies

Contrary to popular belief, offering discounts doesn't always cheapen your brand or products. When executed thoughtfully, discounts are an effective strategy for adding value and encouraging sales. Holidays, seasons and special occasions serve as a thematic backdrop for offering discounts. However, it's crucial to know when and how to offer discounts to ensure they complement rather than undermine your efforts in selling handmade items.

Bundle Deals

Bundling products can add value. For instance, pairing a handmade soap with a crafted washcloth at a special price can create a more complete experience for the buyer. Bundles encourage a higher spend and showcase the range and versatility of your products. For the ultimate presentation, wrap the items together using pretty personalized ribbon featuring your name or logo.

Loyalty Programs

Rewarding your customers for their repeated business adds significant value in the long run. For example, they buy five items and get the sixth half off. Or they get 10% off every purchase. A well-designed loyalty program can encourage customers to return, fostering a long-term relationship and thus a steady revenue stream.

4: Crafting a Memorable Brand

Establishing a recognizable and memorable brand is indispensable in the crowded marketplace of handmade items. Crafting a brand identity is more than creating a logo or choosing a color palette; it's about conveying a message, setting the tone and telling a story that hits home with potential customers. A strong brand can help you sell handmade items more effectively by adding another layer of value beyond the physical product.

Developing Graphic Elements

A well-designed logo, color scheme and typography work wonders for your brand's recognition. These elements should be consistently used across all platforms, including social media, your website and on personalized labels for handmade items. Consistency instills trust and makes your brand immediately recognizable.

Storytelling

Every brand has a story, and telling yours effectively adds a layer of emotional connection to your products. Whether it's the tale of how you began crafting or the journey of sourcing sustainable materials, your story can captivate audiences, make your brand memorable and facilitate selling crafts and handcrafted items.

Customer Service

Outstanding customer service can significantly bolster your brand image. Prompt responses to queries, fair return policies and going above and beyond to meet customer needs may turn one-time buyers into loyal customers.

Social Proof

Testimonials, reviews and user-generated content can all serve as powerful forms of social proof. When potential customers see that others are enjoying your products, it adds credibility and value to your brand. When selling handmade items, a custom label is another great way to identify you as the artist behind the piece someone has been admiring.

Community Engagement

Whether it's through local social media or neighborhood events, engaging with your community can offer valuable feedback and foster a sense of belonging among your customers. You're more likely to sell handmade items to people who feel connected to you.

5: The Role of Custom Labels in Branding

While design, materials and pricing strategies are all critical components in the handmade market, another crucial element often overlooked is labeling. Custom sewing labels for handmade items serve as the finishing touch that binds all these factors together, effectively tying a bow around your brand's identity.

A Touch of Professionalism

When a customer picks up an item with a custom label, it immediately elevates the product's perceived value. Customized labels exude professionalism and attention to detail, which can significantly impact a customer's decision to make a purchase.

Identity and Information

Labels for handmade items do more than just brand your products; they can also convey essential information that's required by law. Whether it's care instructions, product details or a country of origin call-out, a well-designed label provides relevant information at a glance.

Consistency in Branding

Using a trusted partner like Name Maker to create your custom custom labels ensures consistency in branding. The colors, typography, and quality will remain uniform, thereby reinforcing your brand's identity each time a customer interacts with one of your products.

Personalized Experience

Custom labels also offer the opportunity for personalization, which can be a unique selling proposition. Whether it's a personalized ribbon around a gift box or a name tape sewn into a handmade bag, these small touches create a connection between the maker and the consumer, enhancing the overall experience.

6. Labels That Help Sell Handmade Items

A well-designed label does more than just identify your product; it serves as a mini billboard that conveys your brand's identity, enhances aesthetic appeal and offers valuable information. Whether you're selling clothing, home décor or other handcrafted items, the right label enhances the perception of your creation and makes it more likely to catch a customer's eye. Here are just a few examples of the types of labels that can help you sell handmade items:

Clothing Labels
Vintage Sewing Labels
Iron On/Sew In Labels
Prayer Shawl Labels
Knitting Labels
Personalized Ribbon

Woven Clothing Labels Printed Clothing Labels and Custom Labels

Name Maker helps you create clothing labels and printed and personalized labels for sewing projects, branding and identification purposes.

Frequently Asked Questions About Labels for Handmade Items

Following are some common questions about labels for handmade items. Please reach out if you'd like additional information.

Why Choose Name Maker for My Custom Labels?

Name Maker, Inc. has been in business since 1938, offering a wide variety of custom labels and personalized packaging solutions. With a reputation for quality and an array of customization options, Name Maker can help ensure your labels meet the highest standards, effectively contributing to your brand's value and recognition.

How Should I Decide on the Size and Shape of My Labels?

The size and shape of your labels should be dictated by both the size of your product and the amount of information you need to include. It's crucial to strike a balance between visibility and aesthetics; a label that is too large may overwhelm the product, while a small label might go unnoticed or fail to provide the necessary information.

What Types of Materials Are Commonly Used for Custom Labels?

The choice of material often depends on the product it's going to be affixed to and the conditions it will encounter. For instance, clothing tag labels are typically made of washable materials like cotton that will hold up during multiple wearings.

Get Sold on Name Maker Labels for Handmade Items

Give your handicrafts the perfect finishing touch that only high-quality custom labels can provide. Name Maker labels for handmade items help you establish your brand's identity, enhance customer experience and give your product a professional, memorable look. Choose from a wide array of clothing labels, personalized ribbons, name tapes and more to truly make your creations stand out. Order yours today!